Brand Design
REP PT
Concept and creation of a brand identity for an online coaching and personal training business in the UK. This project included the overall logo and brand design and the creation of social media assets and templates to be used by the brand.
Year
2025
Project Time
1 Month
About the project
ThE BRieF…
To create a bold and modern brand identity that holds it’s own in the crowded fitness and online coaching industry.
The client needed something that felt aligned to him personally as the face of his own brand and wanted to replicate the clean, impactful style of bigger brands within the fitness & lifestyle space.
ThE CREATION…
The logo is clean, modern and versatile, allowing it to be used across both digital formats as well as in print for use on apparel and marketing collateral.
It emulates the sharp styles of other fitness brands without directly replicating them and feels bold alongside the bright colour pallet.
ThE Brand…
The accompanying pallet is also bold and modern, using a blend of darker, masculine tones with a bright yellow that gives impact when used in blocks or as CTA text on social media creative.
The font pack is clean and simple, providing familiarity across content and alligning well with the overall brand style.
Client feedback
"Not knowing where to start with creating a brand was my biggest challenge as a new business owner. Joe helped me create an identity that felt like me & showed me how to succesfully execute it across social media."
— Ryan, Owner of REP PT